Our edge comes from the skill of the fund manager in understanding a business not just in absolute terms, but relative to how it’s positioned against the domestic and global competitors. Majority of investors look for near term triggers or earnings momentum over a few quarters based on how the management guides. We go at much granular level of business understanding by talking to many layers of management personnel, key competitors as well as do in depth ground work at retail points, customers, key suppliers, distributors to understand risks and drivers of the business and its strategic competitive positioning. This enables us to have an edge to gauge potential of the business over a much longer duration. In today’ world, long treacherous ground work is an extremely inefficient area of investment and would remain so for the foreseeable future.